The Strategy Behind the App

Apache Corporation

// Investor App // Interactive

Challenge

Designing and building a useful investor app requires efficiently managed content. So in this case, designing and building a useful investor app first required purposeful digital asset management.

Action

Origin collected and analyzed representative content, then created a taxonomy system for wrangling written and visual information more productively. We used the newly organized data to populate a custom investor-focused app that provides access to current financials, historic data and media assets.

Beyond the app, we created both an internal process and a clear, manageable plan to organize generations of photography, video, charts, graphs and animations. The result? Significant savings of time and manpower, and the promise of digital data readied for every new project coming down the pipeline.