Strategically Grounded in a Changing World

Apache Corporation

// 2011 Annual Report // Print

Challenge

Change can be worrisome. Especially to investors who, for the past few years, have seen few positive results from new economic developments. But even in this climate, Apache continued to perform. It’s time to explain to investors how Apache’s strategy drives its results.

Action

The annual report theme speaks directly to investors’ concerns—how can a company continue to perform as the world constantly shifts? Origin created an information graphic to illustrate Apache’s strategy and incorporated operational highlights to connect that strategy to its real-world results. The graphic, depicting the relationship between corporate culture and three strategic foci, has become shorthand for Apache’s strategy and is used effectively in a variety of media directed to a number of audiences, internal and external.