Stakeholder Relations That Make A Statement

Francesca’s Collections

// 2011 Annual Report // Print

Challenge

A very successful first year as a public company raises questions — Is the business model sustainable? Is continued growth realistic?

Action

In 2012, Origin created a conceptual annual report interpreting Francesca’s Collections’ unique retail concept for financial audiences. Confidently addressing those who fall outside the retailer’s female 15-35 target made the most of first-year exposure, communicating the strength of the business model and furthering the brand.