Relentless: Spirit Meets Strategy

Apache Corporation

// Analyst Series: Relentless // Video

Challenge

Communicate the essence of Apache—its guiding principles, core strengths and differentiating characteristics—in one dynamic five-minute video.

Action

Relentlessness is at the heart of Apache’s success—the will to derive value from every operation, the willingness to take on challenging geologies and geographies. The Apache spirit, most visible in its culture, sets the company apart. Origin produced a video highlighting these strengths, brought to vibrant life by some of the most amazing footage from our around-the-world shoots for Apache. We directed the music composition and voice talent, created the motion graphics, wrote the script and edited all the footage in-house.