Pumping Conceptual [IR]ON for the NIRI Southwest Conference

NIRI-Houston

// Event Brand Creation // Program

Challenge

Create a powerful event theme, identity and promotional materials to pump people up for the 2013 National Investor Relations Institute (NIRI) Southwest Conference.

Action

NIRI conference attendees are not passive observers—throughout the regional conference they flex both physical muscles (group exercise in the morning) and mental muscles(break-out sessions throughout the day). So [IR]ON was a natural.

Origin created the [IR]ON concept and designed the entire brand program, including:

  • Event website with registration
  • Direct mail campaign
  • Email campaign
  • Presentation materials
  • Promotional business cards and
  • Apparel.