Investor Relations Wired to Connect

Houston Wire & Cable Company

// 2010 Annual Report // Print

Challenge

Recap the year’s performance while educating analysts on Houston Wire & Cable Company’s business model. (Hint: They do not provide HBO or help you get clearer reception. They do provide wire and cable products and services to the utility, infrastructure and industrial markets.)

Action

Origin moved Houston Wire & Cable Company beyond the industry and product photos representative of this space to a stylistic, highly graphic interpretation. Diagrams explained company attributes while the text of the letter clearly and concisely outlined the year’s results. The annual report captured the hands-on service culture of the company and set Houston Wire & Cable Company apart.