Successfully describe responsible Gulf of Mexico exploration and production to a skeptical audience living in a post-Macondo world.
One of the largest operators on the gulf shelf, and a major landowner in the region, Apache has worked safely in the gulf for decades. Its employees live and work on its shores, and the company actively promotes and participates in land management intended to save fresh water marshes and mitigate erosion.
Following the 2010 Deepwater Horizon oil spill, telling this story was even more critical. E&P remains important to the gulf economies, and the video allowed Apache to communicate how its operations continued in an evolving regulatory environment.