Generating Buzz For Biodiesel

GreenHunter Energy

// Refinery Grand Opening // Program

Challenge

When the nation’s largest biodiesel facility turned on the taps, it wanted to do more than start making product. It wanted to start making waves; that’s where we came in.

Action

GreenHunter’s renewable energy campus in Galveston was a new concept in renewable energy: multiple fuels and technologies in a single spot. As its biodiesel refinery—America’s largest—went online, Origin handled the experience from start to finish. From a massive PR effort that included numerous attending media, representatives from the Department of Energy and Texas Governor Rick Perry, to simple things like signage and managing the guest list, we helped them make the most of it.