From B2C to B2B, Broadband-style

Time Warner Cable

// Business-to-Business Advertising // Campaign

Challenge

Time Warner Cable’s RoadRunner service was well-known in the Houston consumer market, but a cartoon roadrunner didn't exactly connote the five nines in terms of reliability that Fortune 1000 companies mandated.

Action

First came the strategy. Houstonians may not have known TWC Business Class broadband. But they knew this: with Time Warner Cable, now they had a choice.

And that was the message: Choice.
From video to print advertising and a brand-new Business Class website, Origin gave Time Warner Cable everything it needed to break into the market using the “deserving a choice” message. Origin even helped it hit the ground running at the Offshore Technology Conference—complete with new booth and fresh sales materials.