Fit For A Changing Marketplace

Cameron

// 2011 Annual Report // Print

Challenge

Reframe the conversation to demonstrate that Cameron is taking the right action to help shape a rapidly evolving industry that’s under more scrutiny than ever.

Action

Origin worked with Cameron to shift telling the company’s story from a holistic point of view rather than focusing on each manufacturing line or business unit. This showcased the myriad opportunities each exploration and production environment affords Cameron and the potential value meeting these needs as a single-source provider could bring the company’s shareholders.