Feeding the Craving for Authentic Stakeholder Relations

Luby’s, Inc.

// 2012 Annual Report // Print

Challenge

Craft a well-balanced visual/content combo, unifying operational messaging for Fuddruckers, Luby’s Cafeterias and Luby’s Culinary Services into an appealing annual report.

Action

Origin dished up tasty food and restaurant photography complemented by visual depictions of brand promises. And just as honest, tasty food bridges Luby’s, Inc.’s diverse brand family, Origin crafted a single honest, authentic voice to communicate the year’s accomplishments.