Design for a Discerning Design Audience

University of Houston Graphics Alumni Partnership

// 2011 Five Year Report // Print

Challenge

Create a brochure that informs like an annual report, excites like an invitation, sings happy birthday like a hungry, cake-eyeing family and communicates, both visually and verbally, to designers and professors, students and professionals, trendsetters and tastemakers.

Action

Origin stepped up, using our familiarity with the University of Houston’s Graphic Communications Program (among our ranks—program alumni and UHGAP’s first president) as a starting point. “I Am This Many” celebrates how far the organization has come in five years while illustrating the immense possibilities for its continued growth and impact in the design community.