Creating Performing Art for The Hobby Center

The Hobby Center

// Brand Refresh // Program

Challenge

Create an identity and online presence befitting The Hobby Center’s distinctive programming and enlightened architecture.

Action

Origin began by designing a new logo that captures the energy and excitement of The Hobby Center experience. From there, we addressed stationery, signage, marketing materials, the website and the mobile website. The result? An identity befitting a $102 million venue and marketing that attracts audiences to shows from Broadway Across America and Houston’s Theatre Under the Stars, plus regional companies and performing arts organizations.