Cooking Up Inviting Interior Design Concepts

Luby’s, Inc.

// Restaurant Interiors // Identity

Challenge

Move Fuddrucker’s interior concepts forward from a reliance on stale mid-20th century pop culture references to a fresh, inviting, targeted experience more reflective of its customers.

Action

Origin kept the authentic American vibe so true to the Fuddrucker’s experience but modernized it for today’s customers. Our strategic approach included creating the system to guide regional adaptations of design concepts, enabling restaurants to offer a more resonant dining experience to the communities they serve.

While each iteration of the main concept communicates fun, family and fresh food, the bright, sunny graphics are a welcome evolution to the theme and a more fitting representation of the modern American spirit.