Celebrating Freakishly Good Advertising

Houston Advertising Federation

// Award Program Brand Creation // Program

Challenge

How do you take a show that’s happened 46 times before and make it feel fresh, interesting and even a little bit scary? You get your freak on.

Action

Origin created all materials for the Houston Advertising Federation’s annual Addy awards, from pre-show online and print materials to programs, visuals, and a ringmaster-themed MC script for the show itself. “The Blood Sweat & Stars Show: A Celebration of Freakishly Good Advertising” gave attendees a darker, edgier Addys complete with sideshow entertainment. You could say we stepped right up.