Time Warner San Diego had a solid residential consumer base. But it wanted to grow its big-buck Business Class users in a city that is up to its Shamu in defense contractors, manufacturing, biotech and other power users of high-speed internet.
Origin’s Power Up campaign sold Time Warner Business Class as a way to empower businesses by slashing costs, gaining access to smarter services and even getting discounts with partners like Sony. The effort included conventional print advertisement and online promotion combined to speed up the sales cycle and help make the lives of the poor folks taking calls for new Business Class subscriptions a living hell. In the end, TWSD deemed the project a huge success. Origin’s Power Up campaign for high-speed cable totally struck a cord with business owners and managers always looking for an edge.