Broadcast-Ready And Media Friendly

ExpressJet

// Press Kit // Program

Challenge

Secure media coverage for a brand new commercial airline’s simultaneous launch announcement in 24 markets across the U.S.

Action

A comprehensive public relations effort included the overnight delivery of electronic press kits (EPK) to target media contacts in key markets. The EPK was belly-banded with the release date and included everything reporters would need to file a story, including broadcast quality footage, photography, artwork, corporate backgrounders and contact information. More than 150 media placements covered talking points outlined in the kits.