Branding an American Success Story

Castro Cheese Company

// Global Brand Refresh // Program

Challenge

Evolve an identity to appeal to a more diverse cross-section of retailers and consumers without alienating the Latinos who make La Vaquita a success.

Action

Origin began with Castro’s marketing materials and online presence—keeping the warmth but adding a layer of professionalism. As Castro continued to grow, adding markets and product lines, Origin continued to extend the brand, from new corporate materials and fleet graphics to consumer packaging.