A Brand Identity as Fresh and Smooth as Fremont Fro-Yo

So Frais

// Brand Creation // Program


When a new frozen yogurt shop was set to open in Fremont, California, they had their vision down pat. What they didn’t have was a visual identity to draw customers through their doors.


Origin designed a brand identity that celebrated So Frais’s unique vision—a commitment to healthy living, environmental responsibility and community relationships. From logo and website to interior graphics, the resulting identity is tres frais, or, for the non-French speaking among us—very cool.