Branding An American Success Story

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Castro Cheese

// Global Brand Refresh // Program

Challenge

Celebrate a family-owned cheese maker’s authentic Latino flavors while attracting a more diverse cross-section of retailers and consumers.

Action

Castro’s products were already popular with Latino customers, but Castro needed to extend its reach—both to Latinos in new markets and non-Latinos who enjoy authentic Mexican and South American products. Origin began with Castro’s marketing materials and online presence—keeping the warmth but adding a layer of professionalism. After the Food Network saw Castro’s web site and decided to do a feature, even more retailers opened their doors. As Castro continues to grow, adding markets and product lines, Origin continues to extend the brand, from new corporate materials to consumer packaging.