Time Warner Cable’s RoadRunner service was well known in the Houston consumer market, but it didn't exactly have the reputation for five nines in terms of reliability that Fortune 1000 companies mandated.
First came the strategy. Houston may not have known TWC Business Class broadband. But it knew this: with Time Warner Cable, now they had a choice. And that was the message: Choice. From video to a print advertising and a brand-new Business Class website, Origin gave TWC everything it needed to break into the market using the message of “deserving a choice.” Origin even helped it hit the ground running at the Offshore Technology Conference—complete with new booth and fresh sales materials.