Orchestrating a Dramatic Brand Reveal


The Hobby Center

// Brand Refresh // Program


The Hobby Center is a Houston landmark, but after ten years in a competitive theater district, the institution demanded an identity upgrade befitting its distinctive programming and enlightened architecture.


Origin began by designing a new logo that captures the energy and excitement of The Hobby Center experience. From there, we addressed stationery, signage, marketing materials and interactive. Behind the scenes, we built a content management system to give the center hands-on website control and a mobile app for ticket sales on the go. The result? A dramatic improvement worthy of ovation.