Bringing Meaning to the Moment

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Service Corporation International

// Consumer Marketing // Video

Challenge

Discussing pre-need funeral arrangements is uncomfortable for many. Discussing arrangements at the time of loss is even more difficult. How do you convey the breadth of personal, meaningful services without overwhelming those tasked with decision-making?

Action

Origin proposed a series of simple, heartfelt videos to play discreetly in private consultations or on the flat-screens already available in Dignity Memorial locations across North America. With minimal copy and just over one minute’s running time, the videos showcase special ceremonies, commemorations and catering services. Each is designed to begin conversations about personalizing services.