Houston—August 1, 2013—After several years of participation and sponsorship, Origin is bringing out the big guns—donating design muscle for the NIRI Southwest Conference marketing and branding initiative.
Origin led the branding initiative for the conference, creating the overall brand program. The Origin team extended the graphics to a dynamic website providing conference information and registration capabilities as well as a direct mail campaign, email teasers, presentation materials, promotional business cards and more surprises for the attendees.
Says Origin Account Coordinator Sarah Grimmer, “It has been a phenomenal experience to work in tandem with the planning committee to get the most out of the [IR]ON concept. The consistency and thought given to each brand element make this so much more than a pretty invitation – we’ve really been able to give the conference its own voice.”
As in years past, Origin’s Senior Collaboration team plans to make a strong showing at the event, which will be held in Fort Worth, Texas from September 25-27. Registration is still open—to learn more, visit: http://www.niriswc2013.org.