Houston—February 19, 2010—The seven Addys and two citations Origin brought home Saturday night all had one thing in common—they were awarded for paid work. Says Origin Partner Shawn Collier, “An Addy nod is always rewarding—whether for self-promotion, pro bono efforts or for our corporate and retail clients. But when the work is created through that client-agency partnership—when it passes muster internally and then performs externally, it honors why we do what we do.”
Origin’s gold Addy wins were distributed between online, print and broadcast projects. Gold-winning TheHobbyCenter.org is the result of a year-long partnership with The Hobby Center for the Performing Arts. Origin updated The Hobby Center’s logo and then designed and programmed the award-winning site, which reflects the unique energy and excitement of The Hobby Center experience.
Print gold was awarded to Temple-Inland’s “A Form for Every Function.” Essentially a capabilities brochure for the corrugated packaging segment of the business, the piece represents a highly collaborative and successful partnership between Temple-Inland, Origin Houston and Origin Austin.
The first in Apache Corporation’s Exploring What’s Possible video series was also awarded a gold Addy. The ten-minute film features footage shot throughout Egypt and will be quickly followed by Australia, Canada and North America segments.
Work for the Apache earned three silver Addys, and a fourth was awarded to Origin’s advertising campaign for Texas Children’s Hospital’s Newborn Center. Citations of Excellence were presented for Apache and LINN Energy projects.
This year marks Origin’s fifth year of competition in the Houston Addys, and these nine awards continue a winning streak that includes both a Special Judges Award and three Best in Shows.