Houston—October 31, 2014— “Solo the Freedom”, the Origin winning entry, was selected from submissions by 260 design firms to be featured as the magazine’s cover for its September/October issue. The selection process was overseen by the publisher and its partner Neenah Paper and judged by Greg Maze, Neenah’s Senior Brand Manager - Digital, Ilana Greenberg, GDUSA Creative Director and David Ceradini, President, Chief Creative Officer at Ceradini Brand Design.
The challenge for the competition was to conceptually illustrate the many advancements in the ever evolving area of digital and variable-data printing. The competition was also a platform for Neenah Paper to promote its premium line of digital papers.
The winning concept, “Solo the Freedom”, features a ‘lucha libra’ superstar who is utilizing all the strengths of and dominating all the past limitations of digital printing. The bilingual approach to the cover copy reflects the ability of the variable-data capability in digital printing to deliver a unique and personalized impression to each member of the audience in a language they understand.
The cover was developed by designer Jairo Razo, who recently joined the Origin team after graduating from the University of Houston’s Graphic Design program and is a native Houstonian. Two key points of inspiration for the winning concept came from the overall influence of the Latin market in the U.S., as well as Razo’s own personal heritage.
Jim Mousner was the Creative Director on the project, with Associate Design Director Michelle Coffey co-directing the winning entry.
Razo’s entry to the competition was accompanied by additional submissions from Origin designers Lucie Pognonec and Amanda Bell. While these covers were not selected by the judges, we believe all the submissions by these three were winners.